Design with a purpose

I design with a mission to leave a lasting impact on the world and make society a better place.

Who I am

I am a multi-talented graphic designer with over a decade of experience, having honed skills across print, digital, web and presentation projects both in Europe and New Zealand. Passionate about making a positive impact, particularly in the areas of sustainability, environment, and animal welfare.

Core values

  • I don't just work for a paycheck - I work with purpose! I've got a clear sense of direction and meaning in my work, and I'm all about creating real value and making a positive impact.

  • I'm like a Swiss watch! You can always count on me to keep my promises and deliver the goods. I'm as reliable as they come - never flaky, always accountable, and never compromising on quality.

  • Empathy is my superpower! I believe in understanding people's emotions, needs, and perspectives and using this understanding to create designs that meet their needs. I strive to design with a conscience, considering the impact of my work on both the user and the broader societal and environmental context.

Behind the Design:
Get to Know the Creative Mind Fueling Change

I started my graphic design journey back in 2010 as a presentation designer, and let me tell you, it was love at first sight. I mean, who wouldn't fall head over heels for layout and infographic design?

Fast forward to 2013, when I graduated with a diploma of graphic design from Media Design School in Auckland. Since then, I've worked in a few small advertising agencies and served as the creative director for TEDxAuckland. You know, just your average run-of-the-mill graphic designer stuff.

But here's where things get interesting: during a university project for Sustainable Coastlines, a Not-for-Profit organization in New Zealand, I discovered my heart's purpose of using design to protect the environment. Since then, I've been on a mission to make the world a better place through the power of design. And honestly, it's been a wild ride.

Nowadays, I'm running my own design business, and I'm dedicated to using design to create positive change. Whether it's saving the planet or just making your brochure look pretty, I'm your girl.

And when I'm not designing my heart out, you can find me adventuring outdoors with my trusty sidekick Sky (aka my dog), losing myself in a good book, or attempting to conquer the most challenging jigsaw puzzles known to mankind.

So there you have it, folks. I may be a graphic designer, but I promise I'm not your average, run-of-the-mill kind. Let's make some magic together!