Babich Wines –
100 Years, 100 Stories
Celebrating 100 years of family tradition.
The client
With a legacy of over a century in winemaking, the Babich family boasts a rich heritage in the industry. In commemoration of their 100th anniversary, the client sought to launch a comprehensive campaign that includes a social media drive, point-of-sale materials, print collateral, and packaging to bolster their brand visibility.
The scope
– Campaign concept
– Editorial design
– Social Media campaign
– POS design
– Environmental design
– Packaging design
The challenge
The objective of this campaign is to amplify the Babich family's remarkable achievement and to elevate their brand's standing in the market.
The core of the Babich Wine campaign revolves around the recounting of 100 distinct stories that encapsulate the essence of the family's century-long winemaking journey. The campaign is predicated on the concept of utilizing artifacts to provide a personal touch to each story, emphasizing the Babich family's historical legacy.
The results
Our approach ensured that each design element reinforces the narrative of Babich Wine's monumental 100-year anniversary.
The campaign design we developed for Babich Wines has proven to be a big success, garnering widespread acclaim both domestically and internationally. The social media campaign, which spanned an entire year, was particularly effective, resulting in a marked increase in engagement and reach for the Babich Wine brand.