One Percent Collective –
The Generosity Journal
Good people, doing and working on good stuff.
The client
The One Percent Collective is an organisation that collaborates with various local charities with the mission of advocating for a 1% income contribution towards these causes. Meanwhile, The Generosity Journal is a periodic publication that highlights individuals, charities or products who engage in impactful initiatives, with the aim of inspiring others to follow suit.
The scope
– Editorial design
– Layout
– Print design
The challenge
While working at GOODFOLK, we didn't just want to put out a run-of-the-mill publication. Our goal was to create something special, something that truly speaks to people. The objective was a look and feel that's approachable and relatable to to inspire and encourage others to get involved in helping those in need.
The results
The publication proved to be a resounding success, garnering immense popularity and reaching a wide audience. It served as a powerful tool to spread awareness of the One Percent Collective's mission, while also brightening the day of many individuals.
Download the online version HERE.